The shiny hearts are everywhere. They’re hung as decorations in the stores, they’re printed on product packaging, they’re stamped right on limited edition perfumes, cosmetics and flower vases; and they’re even part of the product itself when it comes to jewellery and confectionary.
Hearts and Valentine’s Day offers even appear on typical everyday items. This “special day” is indeed the apex of what is known as the consumerization of love and affection.
And the pressure to participate can be oppressive.Read More